Privacy Policy

1. Introduction

Welcome to It's Her Way. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our business strategy and growth platform. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

2. Information We Collect

We collect information that you provide directly to us, including:

• Personal identification details (name, email address, phone number, company or role information)
• Business profiles, goals, financial inputs, and metrics you store on the platform
• Uploaded files, documents, and Personal AI conversation history that you submit for analysis
• Payment, billing, and credit purchase information needed to provision paid features
• Support requests, feedback, and communication preferences
• Usage data such as activity logs, device identifiers, IP addresses, and analytics

We also collect technical metadata (browser headers, cookies, crash logs, and performance metrics) to secure the app, diagnose issues, and improve our service quality. We retain only the data needed to accomplish these objectives.

3. How We Use Your Information

We use the information we collect to:

• Deliver, maintain, and improve our AI-powered business tools
• Process your transactions and send related billing information
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and feedback
• Generate business insights, market research summaries, and task recommendations
• Monitor and analyze trends, usage, and operational performance
• Detect, investigate, and resolve technical issues or abuse

Our AI experiences rely on OpenAI, Perplexity, Replicate, Tavily, and other partners to power conversational responses, analysis, imagery, and research. We only submit the information you provide for the specific feature you request, and we do not use that data for advertising beyond delivering the experience.

4. Information Sharing

We do not sell, trade, or rent your personal information. We may share your information with:

• AI and research partners: OpenAI, Perplexity, Replicate, Tavily, and similar providers process the prompts, uploaded documents, or business inputs you share so we can return answers, summaries, or visuals.
• Billing and payments partners: Stripe processes credit purchases and billing; we only share the data necessary for payments, receipts, and fraud prevention.
• Service providers who assist in our operations (under strict confidentiality agreements)
• Professional advisers such as lawyers and accountants
• Law enforcement or regulatory agencies when required by law

We limit the shared information to what is strictly required for the partner to fulfill the contracted service, and we remain responsible for compliance with applicable data protection laws.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

• Access and receive a copy of your personal data
• Rectify inaccurate personal data
• Request deletion of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Data portability

7. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our platform and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

8. Third-Party Services

Our platform integrates with third-party services to deliver AI, research, creative, payment, and analytics features. These services each publish their own privacy policies, and we encourage you to review them:

• OpenAI: Powers conversational assistants, summaries, and content generation (https://openai.com/policies/privacy-policy)
• Perplexity: Provides market research, citations, and discovery data (https://www.perplexity.ai/privacy)
• Replicate Flux: Supports AI-generated imagery and branding assets (https://replicate.com/legal/privacy)
• Gemini 2.5 Flash Image for additional AI-generated imagery and creative exploration (https://policies.google.com/privacy)
• Tavily: Helps surface partner, event, and collaboration opportunities (https://tavily.com/privacy)
• Stripe: Handles credit purchases, billing, and payment settlement (https://stripe.com/privacy)
• Other analytics, hosting, and infrastructure providers that keep the platform reliable and performant

We only share the data that is strictly necessary for each partner to execute the requested task, and we remain responsible for compliance with applicable laws. If we add or replace partners, we will update this policy accordingly.

9. Children's Privacy

Our platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

10. Data Retention and Deletion

We retain your personal, business, and workspace data while your account is active or as needed to provide our services. This includes content you create, uploaded files, conversation history, and transaction records.

• Profile, business, and workspace data is deleted or anonymized when you close your account.
• Uploaded documents, chat history, and AI conversation logs are removed upon deletion requests unless necessary for ongoing support, legal defense, or internal quality assurance.
• Payment and billing information is retained for the period required by financial regulations, but we never store full card numbers on our servers.

You can request deletion by contacting us. We will honor those requests promptly, subject to any legal obligations or legitimate interests (e.g., fraud prevention or dispute resolution) that require us to retain specific records.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page, revise the "Last updated" date, and notify you of material changes via email or a notice within the platform. Continued use of the service after a change indicates your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, data deletion, or how we handle your information, please contact us at: